iOcta Technologies - Professional Web design & Development, Animations and Market Research.

When you think about SEO/SEM, your mind will ask you all these questions!

What is search engine marketing (SEM)?

What is search engine optimisation (SEO)?

How can I promote my website?

Do I have to outsource to a consultant or is that going to harm my site since they're all spammers anyway?

There is a lot of helpful information, as well as a lot of misinformation, floating around regarding search engine optimisation (SEO) and search engine marketing (SEM).

SEO stands for search engine optimisation (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.

Search Engine Friendly Design

In order for the engines to be able to easily get around your site and index every page you will ideally have a text based navigation structure. Drop down menus, image maps and frameset menus are difficult, and in some cases impossible, for the search engine spiders to follow. We will make it easy on them by either using a completely text based navigation system or providing text links throughout each page's copy.

We help you make the link structure to allow the user and spider to get to any page from any page. In very large sites this will translate to any directory main page from any page. The user should never be more than 1 or 2 clicks away from where he or she wants to go and the path to get there should be so clear that even a blind person can't miss it.

Site Optimization

Before we go any further let me reiterate that the most important element in optimising sites for high search engine listings is html body text. If the pages do not have keyword rich text, even the best titles and meta tags are not going to go very far toward good listings.

The titles and meta tags are supposed to highlight the most important keywords, as listed throughout the html body text on that web page as well as match the overall theme of the site. They are meant to be an addition to, not replacement for, keyword rich html copy.

We help you achieve this also!

Directory Submissions

We offer Directory Submissions for your site every month on a regular basis. We have more than 10,000 online directories in our database to empower your business.

Search Engine Submissions

We offer Search engine Submissions every month regularly for your site We offer submissions to more than 1000 search engines world wide. This increases page views and gets a good number of unique visitors for the website.

Link Campaigns

An active link building campaign should be part of every site's SEO / SEM strategy. You don't have to continue looking for sites to request links from forever as we are here to spend some time on it as soon as the site is finished. It is just as important as submitting your site to the engines (maybe more as the engines will find you if you're well linked to but may reject your submission if you're not).

What is link popularity? Link popularity is a general term which means that the engines look at how many other sites are linking to yours, what content those sites contain, how many sites link to them (ie: their link popularity) and what the anchor text in their link to your site says. The engines then "score" your site based on this information. In reality it's a lot more complicated than that but the all important thing to remember is that it's not the quantity of inbound links but the quality of the sites linking to you (and how relevant they are to your site) that counts. We will help you achieve this by getting you good quality and relevant links from sites with a good page rank.

What is link spamming? It's bad, that's what it is. Seriously now: link spamming is when a you try to artificially inflate your link popularity. There are a variety of ways to do this from link farms where hundreds of sites have the same links page on which they all, regardless of their site's content, link to each other to weblogging to creating loads of mini sites just for the purpose of linking them to your main site. Of course, we don't do this!

Search engines can and do find out about these sorts of things and have penalised or banned thousands of sites for them. Now forget the engines for a minute: if you secure inbound links on informative sites you are going to get qualified traffic from it whereas link farms or weblogging won't bring you any. Why waste all that time and effort on doing something that the engines will just penalise you for sooner or later when you could be building links to gain both higher rankings and a steady flow of interested visitors. So we will not be doing this for anyone. You can get your SEO/SEM results without any hassles.